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Markets

People counting has been long acknowledged as a valuable means for enabling retailers to better understand their operation, optimize efficiency and maximize sales performance, but the ability to analyze the entire population represents a real leap in the counting information value and potential for retailers.

The retail segment is interested in shoppers behavior, display effectiveness, customer traffic analysis and statistics gathering. Having information such as this allows i-Traffix's customers to better map out their marketing and sales strategies for greater effectiveness and maximized bottom line of profit.

Understanding the shopping environment better means that shop owners can plan their promotional efforts more intelligently – both inside and outside their store.

For example, i-Traffix can determine "failing to perform" stores and define less active shopping mall's zone to advise managers how to determine optimized store location. If women with babies favor a specific entrance, then diaper changing stations or maternity stores might be better located in that vicinity.

i-Traffix can also assist mall or storeowners in better allocation of resources. Deliveries, cleaning and maintenance work might be scheduled for times when visitor traffic is low, or air conditioners put on a higher setting during increased levels of visitor activity. Mall owners can decide which entrances should be opened earlier, or shut down sooner. This results in greater savings on electricity and staffs pay for overall efficiency.

 

 

  Our Vision
  i-Traffix believes that retailers need to know as many details as possible about the nature of their customers in order to increase their revenues and enhance their business bottom line. Read More
   
Contact Us
  Please feel free to contact us for any further information or for demonstration of the i-Traffix system at info@i-traffix.com
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