Markets Segments

The i-Traffix system is suitable for retail chains, shopping malls and commercial centers and institutions in where visitors tracking and management is important for turning them into buyers:

Retail Chains

The i-Traffix system is designed to provide complete information about the behavior of potential customers and buyers in the retail environment. The system combines information that has been generated from the CCTV video streams and uses it to analyze customer behavior. It provides conversion rates for various categories of potential customers as well as data on employees’ selling effort success rates to specific customer sectors. The ability of i-Traffix to arm the retailer with comprehensive data in real-time ensures particularly fast ROI. The system provides data about the amount of visitors entering, categories they belong to and their average staying time, how many of them purchased, as well as the store's hot spots. These parameters are critical for the success of retail chains and constitute an important and objective comparative measure between different stores within the same retail chain.

Malls and Commercial Centers

Malls and commercial centers are considered real estate investments, which should deliver the maximum returns on capital invested. The return on investment of these assets is reflected in the rental fees paid by the shop owners as fixed or revenue based. It is well known that the rental fee collected by property owners increases when the mall or shopping center is more successful. Hence, management’s role in malls and commercial centers is expressed in acting to:

• Motivate the greatest number of people in the neighborhood to visit the mall or shopping center.
• Cause visitors to spend as much time as possible in the mall or shopping center.
• Turn visitors into shoppers and grow their spending as well.